As an account manager and copywriter at Ruder Finn, I supported the launch of AbbVie's second I Am campaign, developing social content and videos that spotlight patients and employees. The campaign reinforces that people are more than their diagnoses while highlighting AbbVie's commitment to expanding patient access to medicines and advancing scientific innovation.
I developed paid and organic social copy for Meta, Reddit and LinkedIn and submitting content to Veeva, incorporated regulatory feedback, and published the content with Khoros.
